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| Unilever’s Concern |
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| Posted on: 2007-Jan-16 GNA |
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We staunchly support Unilever Ghana in its campaign against counterfeiting and smuggling of its brands in various parts of the world.
This bad trade practice is not confined to Unilever; it extends to some other manufacturing companies, especially the textile manufacturing companies, perhaps in all parts of the developing world.
The direct effect on the companies, and ultimately on the countries is negative, as they are denied huge revenues which would have gone into their respective coffers, without extra efforts.
Counterfeiting and smuggling have already collapsed some textile manufacturing companies in the country, and more are on their way to collapse.
It is therefore gratifying that Unilever, the giant manufacturer of household consumables, has launched the campaign early enough for all concerned companies and nations to join forces with it, and fight against the canker before it takes deeper roots in the various countries.
It is unfortunate that locally-produced goods find it very difficult to enter the international markets; not even some of the nearby sub-regional markets, yet goods from other parts of the world enter our markets without any difficulties, at all.
Certainly, trading on the international market is not rosy.
The competition indeed is keen, but that does not mean our products cannot withstand those competitions.
Exporters from the developed world adopt various means, including preying on the ignorance of their consumers, especially people from Africa, to dump their goods on them.
A typical example is the way some powerful international textile companies are scanning Ghanaian prints, re-producing them in large quantities, exporting them back to us and selling them cheaply to the people, although their quality is suspect, compared to the original Ghanaian products.
More often than not, taxes and duties are not levied on those goods. As such, they are cheaper on the Ghanaian markets, hence become the choice of majority of consumers.
The Government must therefore pay rapt attention to the concerns expressed by the Chief Executive Officer (CEO) of Unilever, because they are in the interest of the country.
Such bad trade practices threaten a company like Unilever, which is contributing enormously to the promotion of education, and helping to solve the unemployment problems in the country.
Daily Guide urges the Government to take a second look at its
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